{"id":4258,"date":"2014-11-20T10:57:50","date_gmt":"2014-11-20T09:57:50","guid":{"rendered":"https:\/\/payconiq.lu\/?p=4258"},"modified":"2018-12-04T11:03:16","modified_gmt":"2018-12-04T10:03:16","slug":"digicash-rembourse-votre-facture-1ere-campagne-de-communication-grand-public","status":"publish","type":"post","link":"https:\/\/payconiq.lu\/fr\/news\/digicash-rembourse-votre-facture-1ere-campagne-de-communication-grand-public\/","title":{"rendered":"\u00ab DIGICASH rembourse votre facture \u00bb, 1\u00e8re campagne de communication grand public"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-right:30px;padding-bottom:85px;padding-left:30px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-1 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:0px;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-text\"><p><strong>Au cours des mois d\u2019octobre et de novembre, les banques \u00e9mettrices de la solution DIGICASH, en collaboration avec Payconiq International, coordonnent leur premi\u00e8re campagne de communication \u00e0 destination du grand public. Celle-ci a pour objectif de promouvoir l\u2019utilisation de DIGICASH pour le paiement de factures et inciter \u00e0 son utilisation au travers d\u2019un jeu-concours. Plus d\u2019une dizaine d\u2019acteurs luxembourgeois se sont joints \u00e0 l\u2019effort de communication, une premi\u00e8re au Luxembourg.<\/strong><\/p>\n<p>Dans le cadre d\u2019une campagne de promotion globale ayant lieu du 13 octobre au 30 novembre 2014, les banques luxembourgeoises et Payconiq International mettent le paiement de factures \u00e0 l\u2019honneur. <strong>Premi\u00e8re du genre \u00e0 destination du grand public, cette campagne a pour objectif de promouvoir la solution DIGICASH au travers du paiement de factures.<\/strong> Dans ce contexte, la solution DIGICASH pr\u00e9sente en effet le plus haut degr\u00e9 de pertinence : inutile <strong>de se connecter \u00e0 son web-banking<\/strong> et d\u2019encoder chacun de ses paiements, celui-ci peut <strong>s\u2019effectuer en quelques secondes d\u00e8s la sortie de la bo\u00eete \u00e0 lettres<\/strong>.<\/p>\n<p>La campagne de communication a \u00e9t\u00e9 r\u00e9alis\u00e9e par l\u2019agence Nvision. Celle-ci s\u2019articule autour de sc\u00e8nes de vie et de partage rendues possibles par le paiement d\u2019une facture. Qu\u2019il s\u2019agisse d\u2019une joyeuse bataille d\u2019eau, d\u2019une sortie romantique \u00e0 bord d\u2019une voiture de collection ou encore d\u2019un instant entre amis \u00e0 visionner des vid\u00e9os sur une tablette, <strong>la praticit\u00e9 offerte par DIGICASH permet \u00e0 chacun de passer encore plus de temps en compagnie de ceux qui comptent<\/strong>.<\/p>\n<p>Outre la simple promotion du paiement de factures par DIGICASH, la soci\u00e9t\u00e9 a \u00e9galement mis en place un jeu-concours consistant au <strong>remboursement d\u2019une facture par semaine<\/strong> parmi celles pay\u00e9es au moyen de DIGICASH et \u00e9mises par l\u2019un des partenaires de l\u2019op\u00e9ration. Ce jeu concours a pour objectif de permettre l\u2019enr\u00f4lement de nouveaux utilisateurs et de les convaincre de la praticit\u00e9 de la solution.<\/p>\n<p>Premi\u00e8re campagne grand public pour DIGICASH mais aussi premi\u00e8re du genre au Luxembourg : celle-ci f\u00e9d\u00e8re en effet \u00e9tablissements financiers (BCEE, BIL et POST Luxembourg) et \u00e9metteurs de factures (Ville de Luxembourg, Ville d\u2019Esch, Foyer, LALUX, Leo, Sudstroum, Tango, Orange&#8230;) autour de la promotion d\u2019une solution de paiement nationale. Ainsi, <strong>plus d\u2019une dizaine d\u2019acteurs ont pris part \u00e0 la diffusion de la campagne<\/strong>. Cette approche in\u00e9dite tendra \u00e0 \u00eatre renouvel\u00e9e pour promouvoir de nouvelles fonctionnalit\u00e9s de la solution.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":4259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00ab DIGICASH rembourse votre facture \u00bb, 1\u00e8re campagne de communication grand public - Payconiq<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/payconiq.lu\/fr\/news\/digicash-rembourse-votre-facture-1ere-campagne-de-communication-grand-public\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab DIGICASH rembourse votre facture \u00bb, 1\u00e8re campagne de communication grand public - 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